Choose a Plan That’s Right for You

Single Sport Training Plans

Training Plans for Running, Cycling, or Swimming focused on open water skills.

Swim, bike, or run faster, farther, and safer, with endurance training.

Training Plan with Guidance & Accountability

BASIC

$89

+ $99 start-up fee

First month prorated

No commitment

Custom Performance Tee Shirt
Movement Screen
Training Plan
Basic TrainingPeaks Account
Best Bike Split Account1
Strength Training
4 Onboarding Sessions
Online Coaching
Monthly Communication
Race Day Plan
Additional Sponsor Discounts

1-Offerings limited to sport of choice.

Personalized Training Plan with Tools for Success

STANDARD

$149

+ $99 start-up fee

First month prorated

6-month commitment

Custom Performance Tee Shirt
Movement Screen
Personalized Training Plan
Premium TrainingPeaks Account

Velocity Virtual Cycling Account1
Best Bike Split Account1
Strength Training
4 Onboarding Sessions
Monthly In-Person Coaching Sessions
Weekly Communication
Underwater Swim Analysis1 (1/yr.)
Bike Fit1 (1/yr.)
Gait Analysis1 (1/yr.)
Nutrition Coaching
Detailed Race Day Plan
Additional Sponsor Discounts

1-Offerings limited to sport of choice.

Custom Training Plan with All-Access Coaching & More

PREMIUM

$229

+ $99 start-up fee

First month prorated

9-month commitment

Custom Performance Tee Shirt
Movement Screen
Custom Training Plan
Premium TrainingPeaks Account

All Group Training, Camps, and other Event Fees Included1
Additional Sponsor Discounts

1-Offerings limited to the sport of choice. For events, you will be required to pay any additional fees if you are not being coached in the sport.

2-Complimentary lane rentals for onboarding sessions, underwater swim analyses, and weekly coaching sessions.

3-Progressive analyses measure changes in mechanics over time. For example, during a swim analysis, video could be taken at 100 yds, 500 yds, and 1,000 yds during a continuous swim and then compared to one another to identify areas of fatigue and weakness.


“Joel is a solid coach! I’ve been using him to help me improve my running. He is very thorough and knowledgeable on how the body works and what “tweaks” to make to improve. I improved my cadence, breathing, & heartrate [in] year one. This year’s focus, more on the running form mechanics. He adapts your training plan based on what you need and can handle, all while challenging you a bit to achieve your goals.”

— Rob


“I started working with Joel to add swimming into my running routine, but now I have fallen in love with swimming too and I feel like a better athlete overall in my fitness as well as knowledge. Joel thinks of the whole individual from how the brain is interacting with your body to the skills itself, to your fitness. Joel will meet you where you are, whether that’s someone new to the sport or an experienced athlete.”

— Colleen

Not sure where to start?

Tell us about your experience, needs, and goals and we’ll recommend the best package for you.